Contributions from the academy and design for the appropriation and dissemination of rural tourism and peasant

Fernando Martínez Martínez, Nancy Consuelo Quiroga, Yesid Camilo Buitrago López — Thu, 20 Jun 2024 00:00:00 -0500

This article responds to the development carried out from the academy, with the objective of contributing to the dissemination and strengthening of the country inns and rural tourism in the province of Alto Ricaurte in the department of Boyacá, Colombia.

In view that the community of this area has worked hard in the appropriation of nature tourism, which has generated an important visibility and transformation of the territory, it is relevant to support the development processes of initiatives, as they constitute a look from the design and visual communication, where the aim of the research is to discover opportunities from the most important resource, academic reflection, formative research and curricular resources of the subjects for the development of feasible projects.

From a qualitative approach and a user-centered design perspective, the region was studied, the inns, services, market, information points, location, the most representative cultural practices of the territory were analyzed; in order to extend the narrative, strategies were designed to contribute to the valuation and dissemination of the historical and tourist heritage of the province of Alto Ricaurte.

Designia

Contributions from the academy and design for the appropriation and dissemination of rural tourism and peasant